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ElevateThrive — Learn Build Thrive

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Product Decision & Experiment Canvas

Frame a problem and choose a test.

01State the decision

What decision must be made, by whom, and by when?

02Describe the problem

Name the audience, situation and difficulty. Separate observations from assumptions.

03Write a testable assumption

We believe [change] helps [audience] achieve [outcome]. What evidence would contradict this?

ElevateThrive — Learn Build Thrive

Continue your worksheet

04Design the smallest test

Choose a prototype or conversation, participants, task, observation method and limitations.

05Set a decision rule

Before testing, define proceed, revise and stop signals. Record results and the next owner.

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Try · Review · Improve

Come back with what happened.

Your first 15 minutes

Pick a user decision, write what you believe will help, and define evidence that would make you continue, revise or stop.

Set a seven-day review date

What worked? What failed?

Record evidence, errors and uncertainty.

What will you change?

Choose Continue, Revise, Stop or Gather more evidence.