Design is Passion, not a Job!
I strive to be adaptable, and always eager to learn about new tools, technologies, and processes to enhance my capabilities for the benefit of users.
My Journey
Experience
Sr. Manager UX
Rapipay Fintech Pvt Ltd | NYE Super App (Fintech) | B2C
Feb 2022 - April 2023 | 1 yrs 2 mon
Transitioned into the role of Leadership from IC, leveraging my strong understanding of business and user needs to guide product development at Rapipay Fintech Pvt Ltd.
My responsibilities include:
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Collaboration with cross-functional teams to ensure design consistency across products and platforms.
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Conducting user research and analysis to inform design decisions and improve user experiences for NYE Users.
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Oversaw design projects from concept to completion, ensuring projects were delivered on time and within budget
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Managed team performance and providing coaching and feedback to improve team skills and productivity
Staff UX Designer
Nagarro Technology | Ecommerce, Telecom, Shipping, Railways, Esports, Automobile | B2C & B2B
Jul 2019 - Jan 2022 | 2 yrs 7 mon
As a seasoned Hybrid Designer, I delivered comprehensive client support with substantial results including a 30% increase in user satisfaction through tailored experiences, a 28% reduction in project delivery time and costs, and a 15% improvement in day-to-day operations while boosting cross-functional teamwork by 28%
My responsibilities include:
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As the Staff UX Designer, my responsibilities included designing a holistic user experience, communicating the product vision to stakeholders and partners, and validating design decisions with end users through various testing and research methods.
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I designed and developed user interfaces for web and mobile applications for international clients in various verticals (shipping, E-commerce, automobile, and railways) and domains (shipping, digital signage, e-commerce and esports).
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He has worked on multiple RFPs and pitch decks to reach new opportunities with clients worldwide.
Lead Product Designer
Shuttl | Transportation (B2C / B2B)
Nov 2018 - Mar 2019 | 5 mon
As an Individual Contributor (IC), I was dedicated to achieving optimal performance aligned with the best interests of outcomes and delivery. My focus was on building innovative products from the ground up and delivering them to clients. I collaborated with cross-functional teams and took pride in managing end-to-end projects to ensure successful delivery.
My responsibilities include:
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As a lead designer, I manage all aspects of the design process, from research and ideation to creative conceptualization and design.
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Lead the development of personas, user flows, scenarios, and goal/task analyses, as well as other key tools of user-centred design.
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Collaborated with development teams to ensure design specifications were implemented accurately.
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Created and maintained design guidelines and style guides to ensure consistency across products.
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Built a robust Design System enabling everyone to streamline work in Sketch.
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Improved user experience on the web applications to make the product easier for new users.
Lead Product Designer
Sagacito Technology | Media | Saas Application , B2B
Dec 2016 - Nov 2018 | 2 yrs
Led UX strategy achieving 8% revenue growth by aligning new software features with customer needs. I fostered rapid design iteration, reduced cycle time by 25%, and established a feedback mechanism, increasing user-generated ideas by 20%.
Our human-centred design approach resulted in an 18% increase in user satisfaction and a 30% reduction in user errors.
My responsibilities include:
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Conducted extensive user research and used design thinking to enhance website design and influence strategic improvements. The website redesign for SQL practice resulted in a 30% increase in user satisfaction, a 25% boost in engagement, and a 20% rise in brand recognition and trust.
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Thorough user research improved user-centric design by 15% while streamlining the design process and reducing iterations by 20%. This approach had a profound impact on user satisfaction, revenue, brand recognition, and project efficiency.
User Experience Designer II
Zopper | Ecommerce | B2C
Nov 2015 - Oct 2016 | 1 yrs
I advocated for user needs within user-centred design principles, leading to a 25% improvement in user satisfaction and individual preference alignment.
My responsibilities include:
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Handled Android app, iOS app and part of E-commerce site development of Zopper for a consumer platform.
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Worked on Revamping a desktop site for Zopper & Internal Payment Dashboard design concept for internal monitoring of payment system.
Senior Product Designer
Pigeon India Pvt Ltd | FMCG
Jun 2013 - Nov 2015 | 2yrs 6 mon
I advocated for user needs within user-centred design principles, leading to a 25% improvement in user satisfaction and individual preference alignment.
My responsibilities include:
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Set design requirements based on briefs from internal teams and external partners
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Defining product specifications, creating digital or print drawings and designing fully-functional products for maternity care, mothers-to-be and small children.
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Ensuring packaging designs accurately represent the company’s brand and ethos.
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Selecting practical ideas and creating packaging mock-ups.
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Identifying suitable packaging materials and conducting feasibility studies.
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Collaborating with graphic designers and copywriters to finalize packaging text and graphics.
Senior Product Designer
Klove Design Studio | Customised Lighting
Mar 2012 - Feb 2013 | 1yrs
Worked as a design manager at Klove Design Studio, New Delhi.
My responsibilities include:
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As Senior Designer and Production in charge, I handled different client projects, residential and Commercial sites. Client Projects such as Dlf Emporio, Aman Hotel & Resorts, Tarun Tahiliani, Rohit BAL and many more...
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As per the design involved, I have generated various conceptual ideas for lighting like - accessories, floor lamps, wall pieces, pendant lights, installation pieces and many residential and commercial spaces.
How I can help You?
Websites & platforms
I create websites and platforms that are strategically planned, visually stunning, and easily navigable.
Mobile applications
I focus on delivering first-class mobile experiences because design is most of your user interacts with.
Design systems
Ultimately, I build design systems to streamline the design and development process for any project.
What does your creative process look like?
I start by taking into consideration business and technical constraints, then I define and research the target audience so that I can gain insight into their specific needs, pain points, and areas where they would benefit from improved outcomes. That way I can deliver impactful results through the power of design.
How do you differentiate yourself from the rest?
The first step—perhaps the most enormous step—is to find what you are genuinely interested in. I’m passionate about design because there are endless opportunities for improvement. I believe that if you can maintain your genuine interest and curiosity as the years accumulate, you will become hard to compete with because you will have the skills to go with your passion.
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Let's get shit done.
No matter what, you’ll exit our call feeling well-informed about expanding your digital product and service needs fulfilled.
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