Context
2886 needed a commercial web presence that held artisan technique and a modern cut in one journey — named after the founder’s ancestral weaving village — without reading as a souvenir site or a generic lookbook.
Web Design
2886
Craft technique, modern cut
- Role
- Designer
- Timeline
- Project engagement
- Engagement
- Brand and web
Audience
Buyers and customers who care about making and cut — not heritage kitsch or campaign-led fashion chrome.
Design objective
Information architecture and customer journey that let cloth, cut, and making lead; quiet page types that take new collections without seasonal redesign.
Three decisions
- 01
Lead with village, craft, and contemporary silhouette rather than a catalogue-first grid.
- 02
Few page types and restrained navigation so photography and type carry the commercial story.
- 03
Treat the web as an extension of the atelier — detail-focused, not campaign theatre.
Frames
IA that holds craft and cut together — commercial goal without souvenir framing. 
Quiet page system: garments lead; chrome does not compete. 
Collection-ready structure chosen so new drops do not force a redesign.
Outcome
organisational
Craft on the web
Traditional technique and modern design share one register instead of splitting heritage from product.
operational
Durable frame
Minimal structure that can take new collections without a redesign each season.
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