05 / Selected work

Leadership, systems, and hands-on product building.

Work across product direction, complex platforms, AI-native workflows, enterprise organisations, and founder-led ventures.

Featured evidence

FeaturedProduct directionCASE STUDY
EQTY
A modular fintech operating system, from strategy to architecture
Role
Founding Design Partner
Year
2026
Designed a shared operating model so trust, ledger operations, and workflow could extend as one system instead of three separate products.
Read case study →
FeaturedAI product buildingCASE STUDY
GWK Ghostwriter
A personal AI LinkedIn studio — memory, voice, and a research-to-post workflow
Role
Founder / product builder
Year
2026
Shipped a research-to-post workflow with long-term memory, voice rules, and source material a founder can actually run.
Read case study →
FeaturedEnterprise leadershipCASE STUDY
Rapipay
A financial super app — payments, banking, and investments in one system
Role
Senior Manager UX
Year
2022
Led UX for NYE Money at Rapipay, unifying wallet, UPI, partner banking, and investments into one consumer system adopted across the product organisation.
Read case study →

Product direction

Complex systems

AI and founder products

CASE STUDY
Urban Prakriti
A health brand for city residents, built as a founder
Role
Cofounder
Year
2022
Positioned and launched a transparent plant-based D2C brand for city residents instead of competing on commodity price.
Read case study →

Enterprise leadership

Archive

Earlier web and MVP work kept reachable without competing with the contribution groups above.

2017TanninsCrafting quality tannin solutionsARCHIVE
2018OMFSleep retail, redesigned for a pitchARCHIVE
2015UdbodhanIndia’s oldest continuously published Bengali magazineARCHIVE
2020StrikeMarket analytics for retail investorsARCHIVE
2021EthiqlyAI writing support for literature classroomsARCHIVE
2019Smart Currency ExchangeLive conversion, simple selectionARCHIVE