An end-to-end design system for urban mobility at scale

Role: Staff Design Consultant
Timeline: 3+ years
Engagement: IC level

Challenge

Shuttl operated a dual-sided platform: B2C shared commuting for over a million daily riders and B2B enterprise transport serving 80+ corporates. The product needed to work across rider apps, driver interfaces, live tracking, and corporate dashboards while staying consistent as the platform grew.

Approach

01
Designed the foundational end-to-end product design system covering rider booking, live tracking, driver operations, and corporate fleet management.
02
Introduced automated data-over-sound passenger check-in — a privacy-preserving, network-agnostic way to confirm boarding without relying on Wi-Fi or cellular in congested urban environments.
03
Built live tracking across B2C and B2B surfaces so riders and fleet managers could monitor location, arrival, and operational health.
04
Scaled the design system as the platform grew, adapting to corporate payroll integration, tiered pricing, and fleet optimization without fracturing the language.

Outcome

System at scale

The design system remains operational across B2C and B2B products for a platform that served 1M+ daily riders and 80+ enterprise clients.

Innovation that stuck

Data-over-sound check-in and live tracking addressed real mobility constraints and became core platform differentiators.

Durable foundation

Years of staff-level consulting established a product design practice that could scale across consumer and enterprise lines.

Frames

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